Who We Are
| COUNCIL BIOGRAPHIES | |
Richard Boire (Chair) Richard Boire's experience in database marketing and data mining dates back to 1983, when he received an MBA from Concordia University in Finance and Statistics. Immediately after, he joined Reader's Digest where he developed segmentation and modeling routines for all direct marketing programs. Richard's progressive career path led him to American Express, where he pioneered predictive modelling technology for all direct marketing programs. He was quickly promoted to senior manager, responsible for credit risk and market behaviour segmentation. As a result of this expanded role, he pioneered the development of models which targeted the acquisition of new customers based on return on investment. With this experience, Richard formed his own consulting company back in 1994 which is now called the Boire Filler Group, an organization which offers analytical and database services to companies seeking solutions to their existing data mining or database marketing challenges. Richard is a recognized authority on data mining and is among a very few, select top five experts in this field in Canada, with expertise and knowledge that is difficult, if not impossible to replicate. He gives seminars on segmentation and data mining for such organizations as Canadian Marketing Association (CMA), Direct Marketing News,Direct Marketing Association Toronto and AARM. His articles have appeared in Direct Marketing News, Strategy Magazine, and Marketing Magazine. He has taught applied statistics and database marketing at Concordia University, Vanier College in Montreal, and Humber College in Toronto and is currently a part-time lecturer at both George Brown College and Seneca College in Toronto. Richard is currently Chair at the CMA's Database and Technology Committee where he has chaired sub-committees responsible for both Database and Technology Seminars as well Conference committees including the first-ever Customer Profitability Conference. He has authored white papers including on the following topics: ‘Best Practices in Data Mining’ as ‘Profitability: The State of Evolution among Canadian Companies.’ | |
Emma Warrillow (Vice-Chair) Emma Warrillow is a marketing strategist who specializes in helping clients assess and gather data, tools, and resources to get the most out of their customer relationships. She works with her clients to maximize the value of data through information sharing, analysis and relevant campaigns. Her extensive background in predictive modelling and customer segmentation make her uniquely qualified to advise in the use of data to solve business problems. In addition, she does custom research and writing in the field of 1to1 and CRM. Prior to founding her own business, Emma spent three years working with Royal Investment Services, a division of Royal Bank Financial Group. In her capacity as Manager, Client Knowledge Creation, Emma built a team of analytic resources who were mandated to turn client data into knowledge (though predictive modelling, segmentation and other analysis) and appropriate action. She was also an instrumental participant in the strategy development and planning of the CRM initiative. Prior to joining Royal Bank, Emma gained considerable experience in relationship marketing and data mining at both Bank of Montreal and Spectrum Decision Sciences. Emma holds a Masters degree from the University of Waterloo specializing in Management Sciences (Operations Research) and an undergraduate degree in Mathematics and Statistics from Queen's University. Emma is a frequent contributor to industry publications and has been an invited speaker at a number of industry conferences in both Canada and the United States. | |
Jacob Ciesielski Jacob brings over 12 years experience in marketing database technology to his Clients in financial services, consumers and packaged goods, telecommunication and service sectors. In September of 2009, Jacob joined his colleague Vish Ramkissoon (former VP at Cornerstone) and Rob Van Velzen (President/Owner of the FSA Group) to start a new business venture, FSA Datalytics, focused on providing database marketing solutions and services across various industry verticals, expanding the current service offerings of the FSA Group. Before FSA Datalytics, Jacob served as a Vice President of Cornerstone’s Marketing Database Services division, where he spent the last 6 years building and growing their Marketing Database Services business that recognized Cornerstone as one of the leading Marketing Service Providers in Canada. | |
Joanna Fuke Updated bio coming soon... | |
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Jennifer Jones Bio coming soon... | |
June Li June Li is founder and managing director of ClickInsight Corporation, a leading Canadian specialist in web analytics helping business owners and entrepreneurs fully leverage the Internet to substantially grow their business. June is also the creator of The Online Breakthrough Program that helps businesses create breakthrough strategies to multiply their online leads and sales. As a leading independent expert in her field, June is an instructor and a respected resource at the Professional Learning Centre, Faculty of Information Studies at the University of Toronto, and at the University of British Columbia (UBC), where she helped create their online Web Analytics programmed, the first of its kind in the world. June is an internationally recognized speaker and a regular presenter at the Emetrics Marketing Optimization Summit, the Web Analytics Association’s BaseCamp and Toronto’s Search Engine Strategies. A member of the board for the EMetrics Canada Marketing Optimization Summit, she is also a member of the Web Analytics Association and the Toronto Board of Trade. | |
Lisa Lloyd Working in the High Tech industry focused on B2B marketing communications, Lisa Lloyd has more than 20 years experience working in a broad spectrum of marketing roles. At Microsoft Canada, Lisa’s worked with product, industry and marketing communications teams. Most recently she heads up the CRM Marketing team at Microsoft Canada responsible for fulfilling on the database marketing, analytics and campaign management services for the Central Marketing Group. This well rounded breadth of experience provides Lisa with a perspective around relationship marketing that is grounded in the importance of effectively measuring ROI for both digital and traditional media channels. The case study being presented is a good example – of how Microsoft Canada measures the effectiveness of our campaigns through a consistent set of KPIs and a solid analytics and reporting framework. | |
Chris Osborne As Senior Vice President, Strategy and Technology at Totem, Chris is responsible for all marketing strategy and technology for Totem’s clients and part of the executive team, jointly responsible for setting and delivering on Totem’s strategic direction and financial goals. Totem creates content based marketing programs for organizations across North America including Proctor & Gamble, The Home Depot, Sears, Acura, Bank of America, Sobeys, Aeroplan and many others. Chris has over 15 years of business experience at Bank of Montreal, Exchange Solutions and Redwood. He holds a Master’s degree in Economics and attended Queen’s University Business School. Chris provides marketing strategy and technology expertise for major corporations across many vertical industries including retail, financial services, automotive, and pharmaceutical. | |
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Gayle Ramsay As Vice President, CRM Data & Analytics, Gayle is responsible for overseeing the development of enterprise Customer Relationship Management (CRM) tools and their supporting architecture within Rogers Communication Inc. Gayle has over 15 years experience in leading the creation of "best in class" CRM programs through effective planning, customer segmentation, targeted offers and customer life event marketing strategies within multi-product and channel organizations. She has extensive experience in developing customer focused programs that improve customer loyalty while driving revenue for companies. | |
Paul Tyndall Paul Tyndall joined RBC in late 2007 to provide leadership and direction for its predictive modelling & segmentation efforts. He supports the Canadian Banking group in achieving their business & operations goals and objectives by mining RBC’s extensive client and external databases with advanced analytical tools. Before going to RBC, Paul was General Manager of Transcontinental Database Marketing, a company he initially joined in 2000 as Director of Analytics. There he consulted with clients on all aspects of customer relationship marketing from database management and statistical analysis to marketing strategy and implementation. Previously, Paul worked in the Database Marketing group at Royal Trust where he was responsible for providing database marketing analysis for Royal Bank's Wealth Management group. Prior to that Paul worked at InfoWorks, a division of Rapp Collins, providing data analytics services to a variety of clients. Paul holds a Master of Science degree from the University of Toronto. His articles have appeared in various marketing publications and he is regularly invited to speak on the topic of database marketing at industry conferences. | |
